FullStory automatically discovers, analyzes, and ranks experience enhancement opportunities so organizations can confidently focus on the improvements that will yield the greatest benefits. FullStory enables companies to deliver exceptional experiences by pinpointing when, where, and how a user struggle is affecting revenue and retention.
The number of touchpoints and the complexity of transactions has increased. Today, transactions and attribution of those transactions is a challenge for any business to ascertain is a challenge. Zaelab works with companies to implement FullStory to create new ways to obtain analytics across all channels including digital, physical, marketplace, and beyond.
According to Forrester, an organization that deploys its digital experience analytics platform can benefit from a three-year ROI of 411% and payback in under three months.