B2B Online 2019: You won’t want to miss these sessions

Stephanie King

Zaelab is excited to attend B2B Online 2019 next week in Chicago! Now in its sixth year, B2B Online brings together top minds in manufacturing and distribution to share disruptive digital and ecommerce content.

I sat down with the Zaelab team members who will be onsite at the event. The group was unanimously excited about the agenda this year, and thrilled to see some of our own clients leading keynote sessions. Below are the sessions our team has flagged as favorites – and why.

Session
Building Trust in a Universe of Digital Noise to Drive Growth and Advance Customer Experience
Day 1 | Keynote | 8:35AM

Speakers
Monique Elliott, Chief Marketing Officer, ABB Electrification Products, Industrial Solutions
Steve Baruch, EVP, Chief Strategy and Marketing Officer for MSC Industrial Supply Co.

Favorited By:
Evan Klein, CEO & Paul Vitkus, Account Executive

Why We’re Excited:

“ABB is a longstanding Zaelab client. We’ve loved working collaboratively with Monique over the years – she is a forward-thinking business executive, who is dialed into all things digital transformation. Her session will have lots of insight about how to leverage communities, internal knowledge and advisors to drive customer experience and growth.” – Evan Klein

“It’s great to hear about what our business partners are doing in the digital and customer experience areas.” – Paul Vitkus


Session
Reviewing the Ins and Outs of Personalization to Drive Revenue
Day 1 | Track B | 2:55PM

Speakers
Guillaume Deudon, The Dow Chemical Company
Brian Strojny, Insite Software
Rocky Sharma, BuildDirect
Eric Rehl, Rockwell Automation
Jeff Pratt, Verndale

Favorited By:
Mark White, Account Executive

Why We’re Excited:

“The panel discussion will be reviewing the ins and outs of personalization to drive revenue. As we all know, B2B buyers are demanding that Amazon-like experiences, and the importance of delivering personalized content to the customer has never been higher. It will be interesting to see what solutions and techniques will be discussed during this session.” – Mark White


Session
Building a More Sophisticated Customer Journey to Improve CX
Day 2 | Keynote | 11:30AM

Speakers
Mihir Kittur, Ugam
Anne Vranicic, Valin
Penny Wise, 3M
Holly Paeper, Ingersoll Rand
Antony McGregor Dey, Blue Fish Group
Tim Bauer, Eaton Vehicle Group North America

Favorited By:
Lee Riesterer, CRO

Why We’re Excited:

“With US B2B eCommerce expected to reach 1.8 trillion and account for 17% of all B2B sales in the US by 2023, all eyes are on B2B digital CX. Understanding how to implement a sophisticated customer journey that accounts for all stages of the buyer lifecycle is key. I’m looking forward to hearing what B2B CX best practices will be highlighted.” – Lee Riesterer


Want to talk digital transformation? You can find the Zaelab team attending sessions, mixing and mingling at the networking events, and sharing information about ZCommerce, a modern UX and progressive web application designed specifically for manufacturers and distributors.

Businesses don’t have finish lines. Learn how Zaelab will be a growth catalyst for your organization.