Client Success Story

Nasonex Turns Their Website Into a Revenue Engine with a Modern Shopify Experience

See how Zaelab helped Nasonex transform an outdated site into a high-performing, conversion-focused Shopify experience with enhanced UX, ADA compliance, and retailer-powered checkout.

Services

Digital Advisory
Digital Advisory
Platform Implementation
Platform Implementation
Experiences
Experiences
Managed Services
Managed Services

Industry

Health & Life Sciences
Health & Life Sciences

Platform

Shopify
Shopify

Company Size

Mid-Market

Company

Nasonex Allergy is a nationally recognized over-the-counter allergy relief brand trusted by millions. After being acquired by Perrigo—a global consumer healthcare leader—Nasonex identified a major opportunity: their website experience did not match the strength, credibility, or market reach of the product itself.

The Challenge

Despite strong brand equity, Nasonex’s existing website was outdated, slow, and limited in functionality. It lacked the UX, merchandising flexibility, accessible design standards, and technical groundwork required to convert visitors effectively.

The site also missed opportunities to leverage social proof, user-generated content, and retailer integrations that could help consumers discover, validate, and purchase products more easily.

Nasonex needed a strategic partner who could move quickly, deliver a modern Shopify experience, integrate new technologies, and support the technical rigor required for an ADA-compliant healthcare brand.

The Solution

Zaelab collaborated with Nasonex to roadmap and launch a fast-to-market Shopify experience designed around three strategic pillars: modernized UX, enhanced conversion paths, and seamless purchase enablement. This foundation ensured that the new site could support both immediate commercial goals and long-term brand growth.

Zaelab selected and customized a modern Shopify theme that offered faster load times, strengthened security, and improved modular flexibility for merchandising. The redesigned experience emphasized clearer product storytelling, streamlined navigation, and mobile-optimized layouts—all essential for increasing customer confidence and improving the buying journey. Together, these enhancements created a polished, trustworthy, and conversion-driven foundation that better reflected Nasonex’s national reach and healthcare reputation.

Given Nasonex’s global footprint and consumer healthcare responsibilities, accessibility was a critical component of the build. Zaelab conducted comprehensive ADA compliance audits, addressed required remediations, and performed rigorous testing to ensure the site met accessibility standards and supported users of all abilities. This work established a compliant, inclusive experience that aligned with the brand’s broad consumer base and regulatory expectations.

Key Integrations

To strengthen site performance and support Nasonex’s long-term digital strategy, Zaelab implemented several key integrations that improved credibility, conversion, and operational efficiency:

  • BazaarVoice to enable ratings, reviews, and user-generated content across product pages, helping build trust, increase conversion rates, and provide meaningful social proof for new customers.
  • Shoppable to streamline the purchase flow and allow customers to buy Nasonex products through major national retailers without leaving the site. This offloaded cart and order processing from Nasonex, enabled retailers to handle payments, and replaced the standard Shopify “Add to Cart” button with a frictionless Buy Now experience.
  • ADA compliance tools to ensure that the site meets accessibility standards through audits, remediation, and testing—creating a more inclusive, compliant experience for all users.

By stabilizing and optimizing these integrations, Zaelab delivered a scalable and conversion-ready digital foundation that supports Nasonex’s ongoing growth and operational needs.

The Result

✔ Modernized user experience built for speed, security, and conversion

✔ Full ADA-compliant design

✔ Boosted trust and CVR

✔ Strengthened infrastructure for future enhancements and campaigns

Business Impact

The new Nasonex Allergy site transforms a once-basic digital presence into a polished, high-performing brand experience that supports both consumer education and revenue growth. With faster performance, improved accessibility, and stronger merchandising capabilities, the site now reflects Nasonex’s position as a category leader.

The combination of UGC integration and retailer-driven checkout gives Nasonex powerful new levers to increase conversion, enhance credibility, and drive long-term customer value. And with a scalable Shopify foundation, Nasonex—and parent company Perrigo—now have a flexible platform for future optimizations, new product launches, and expanded marketing initiatives.

Technology is more than a tool—it’s the engine driving your business.

Are you leading the way or falling behind? Learn where your B2B business stands compared to industry competitors. Zaelab offers a complimentary benchmark service, providing actionable insights into your performance. Turn technology into a competitive advantage.
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