Customer Experience-Led. Delivered through AI Workflows.

01

Smarter Commerce

Zaelab builds B2B commerce experiences on the world's best platforms — including Shopify, BigCommerce, and commercetools — that help your customers buy even the most complex products with ease.

Learn how we helped Panduit get AI-driven cross-sells in 1 out of 4 orders.

Explore Commerce Solutions →

02

Faster Revenue

Sell more by putting your most complex product knowledge into an AI-powered engine your whole team can use. Zaelab's LogiKit accelerates your ServiceNow CPQ implementation so you can start selling 40% sooner.

Learn how the self-service configurator we built for Tuffshed compressed custom quote delivery from weeks to minutes.

How We Deliver ServiceNow CPQ →

03

Profitable Service

When field service, asset management, and customer support run with the same context, your team stops firefighting and starts selling. Every service touchpoint becomes an opportunity to drive retention, upsells, and revenue.

Modernize Service on ServiceNow →

Brands That Build with Zaelab

Manufacturing

GE

Platform Consolidation

Three continents. Three platforms. One unified digital experience, delivered in nine months. GE's Fortune 100 lighting division consolidated commerce operations across North America, EMEA, and Latin America.

Read the GE Story →

Consumer Goods

Milwaukee Tool

Operations Modernization

Milwaukee Tool partnered with Zaelab to modernize their B2B sales operations and streamline order processing across North America and LATAM using SAP Commerce Cloud and Portul™.

Read the Milwaukee Story →

MedTech

BioIVT

Addressing Complexity

Zaelab enhanced BioIVT's ability to manage a complex product portfolio across seven diverse businesses facing numerous automation challenges. We optimized SAP Commerce and Algolia to deliver clarity at scale.

Read the BioIVT Story →

Technology

Panduit

AI-Driven Cross-Sells

We helped Panduit get AI-driven cross-sells in 1 out of 4 orders, enabling sales reps and distributors to deliver precise product recommendations and turn the buying experience into a revenue engine.

Read the Story →

Explore More Stories →

We Focus on Industries We Know Well

Manufacturing

ABB · GE · Hubbell · Panduit · Swagelok · Eaton · Thomas & Betts · Miratech · ESAB

Our Approach to Manufacturing →

Retail & Consumer Goods

Milwaukee Tool · Ryobi · Tuff Shed · DeLonghi · Titleist · Henkel · Amsoil

Our History in Retail & Consumer Goods →

Medical Technology

Moderna · BioIVT · Bound Tree

Our MedTech Experience →

Technology & Telco

Panduit · Magic Leap · CORT · ServiceNow

Our Approach to Tech & Telco →

A Connected Vision

Turn every customer touchpoint into revenue.

Our Customer First. Revenue, Now.™ framework unites commerce, rev-ops, and service. All on ServiceNow, with AI at every touchpoint, selling the way your customers want to buy.

Our Approach to a Connected Vision →

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Discover & Buy

Self-service discovery and frictionless purchasing.

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Configure & Quote

Accelerate complex quotes with AI. Cut weeks to hours.

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Contract & Order

Intelligent agreements and automated fulfillment.

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Install & Deliver

Smart dispatch and guided field service.

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Maintain & Service

AI-driven support, repair, and proactive monitoring.

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Renew & Expand

Upsell, amend, renew — and grow.

Commerce→

Sales→

Service→

Scalable Growth

Our IP

Accelerators Purpose-Built
for Your Industry

LogiKit^™

CPQ

Automate your CPQ implementation on ServiceNow. No manual rule building required.

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Portul^™

Self-Service

Modern self-service experiences on ServiceNow.

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Fuse^™

Integration

No-code integration between ServiceNow and your existing enterprise systems.

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B2B Commerce Benchmark^™

Free Tool

Free commerce assessment tool — see where your B2B business stands against the competition.

View Page →

Explore All Technology Platforms

Testimonials

Why Leaders Choose Zaelab

"

Zaelab brings something hard to find: deep manufacturing industry understanding paired with modern experience design. They don't need to be taught how our business works — they already understand our customers, our distributors, and the complexity of operating at scale. That allows us to move faster and think more ambitiously about how we serve our customers.

Eaton

Business Strategy Partner

15+

Deep industry expertise from day one

Over 15 years working with manufacturers, medtech, and technology leaders on complex catalogs, customer-specific pricing, ERP integrations, and multi-location account structures. We know what's hard before the first meeting.

IP

You get to value faster, with purpose-built IP

From Portul for B2B commerce on Shopify, to Fuse for SAP integration, to LogiKit for CPQ — our tools are built for the complexity B2B businesses face every day. Explore our accelerators.

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Commerce, quoting, and service finally work as one

Most implementations solve one piece of the puzzle. We connect all three so your customers experience a single journey and your teams have full visibility across every touchpoint.

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A partner who sees the bigger picture

Our managed services team are strategists, not administrators. They work alongside you to see where your business is headed and make sure every new capability builds toward a smarter, more connected operation.

15+

Years helping manufacturers modernize how they sell and serve

Learn more about Zaelab →

100+

Enterprise B2B implementations delivered

3

Purpose-built accelerators for B2B commerce complexity

Latest Insights

Advisory

ServiceNow Integration Partner RFP: 20 Questions to Ask (2026 Guide)

Mark White

|

April 11, 2026

Advisory

The ServiceNow Partner RFP Playbook: Process, Scoring, and Timeline

Mark White

|

April 3, 2026

Events

Meet Zaelab at ServiceNow Knowledge 2026: CPQ and the Future of B2B Revenue

Brie Hintze

|

March 27, 2026

Customer Experience is the Revenue Multiplier

Brands That Build with Zaelab