Marketing Strategy

Fuel your eCommerce growth with data-driven marketing that evolves with your brand. At Zaelab, we analyze trends and use continuous testing to refine your strategy, ensuring your efforts resonate with your audience. Together, we'll attract, convert, and retain customers while driving sustainable growth for your brand.

360 Degree View Marketing

Your customers are unique, and at Zaelab, we understand the importance of meeting them where they are. By analyzing their buying behaviors and needs at every stage of their journey, we craft a tailored marketing strategy that speaks directly to each segment, helping you attract, engage, and retain loyal customers across all channels.

Services

SEO

Maximize visibility, drive qualified traffic.

Zaelab’s SEO experts create a tailored strategy that helps your brand stand out in search results, boosting organic traffic and improving your search presence.

  • Comprehensive audits: Assess current SEO performance and create a roadmap for improvement.
  • Keyword research: Identify high-value keywords to drive targeted traffic.
  • On-page SEO: Optimize meta titles, descriptions, and other technical elements.
  • Content strategy: Align content development with customer intent and SEO goals.

Paid Social

Drive growth with intentional, strategic messaging.

Zaelab’s team of certified social media strategists crafts campaigns that solve real problems for your audience, ensuring long-term brand awareness and increased ROAS.

  • Platform expertise: Leverage platforms like Facebook, TikTok, Instagram, and Pinterest to engage your audience.
  • Customer research: Use data to build core personas and create targeted campaigns.
  • Ad Grid testing: Optimize ad combinations to scale successful campaigns.
  • Continuous refinement: Regular testing and insights to improve campaign performance.

Lifecycle Marketing

Engage, convert, retain—with data-driven email & SMS.

At Zaelab, we help you create successful paid search campaigns that span every stage of the funnel, capturing customers at the right moment with targeted messaging.

  • Segmentation: Target specific customer groups based on behavior and preferences.
  • Subscriber growth: Optimize list-building tactics to fuel retention marketing.
  • Creative development: Align content and messaging with organic and paid strategies.
  • Ongoing improvements: Use continuous testing to refine and maximize campaign effectiveness.

Paid Search

Maximize visibility, drive qualified traffic.

At Zaelab, we help you create successful paid search campaigns that span every stage of the funnel, capturing customers at the right moment with targeted messaging.

  • Comprehensive audits: Identify immediate growth opportunities with in-depth analysis of your campaigns.
  • Full-funnel strategy: Develop and test a complete account structure to meet business goals.
  • Ongoing testing and optimization: Continuously improve your campaigns to drive high-quality traffic and maximize ROI.
  • Keyword and customer research: Ensure your messaging is aligned with customer intent and needs.

CRO (Conversion Rate Optimization)

Turn website visitors into loyal customers.

Zaelab optimizes your website’s performance, improving user experience and converting casual visitors into repeat customers through split testing and continuous analysis.

  • Deep analysis: Understand business goals and identify key areas for improvement.
  • Split testing: Test different website versions to find the most effective solutions.
  • User experience optimization: Refine design and messaging to increase conversions.
  • Ongoing testing: Continuously improve website performance and customer engagement.

Online to Offline

Bridge digital strategies to increase offline sales.

Zaelab helps you use digital marketing tactics like BOPIS and B2B eCommerce to drive in-store purchases and business transactions, effectively connecting online marketing with offline sales.

  • BOPIS strategies: Drive foot traffic by integrating online and in-store experiences.
  • B2B eCommerce solutions: Use digital tactics to engage and convert business customers.
  • Targeted campaigns: Craft online campaigns that drive offline sales and improve customer experiences.
  • Seamless transition: Ensure a smooth connection between digital interactions and physical sales.

Platform Experts

Why Zaelab

At Zaelab, we believe in a strategic, data-driven approach that aligns with your business goals. Our process is built around understanding your needs, planning with precision, and delivering measurable results:
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Analyze

We start by deeply understanding your business goals to identify the short and long-term key objectives. After reviewing your current performance across all relevant platforms, we pinpoint areas of immediate improvement. Our thorough 70-point checklist ensures nothing is overlooked.

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Plan

With clear objectives in mind, we develop a tailored marketing plan. Each platform and tactic is carefully selected to serve a specific goal, ensuring every action contributes to growing your business. Every component has a purpose, from driving brand awareness to increasing conversions.

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Deliver

Once the plan is set, our team begins executing with precision. We don’t just launch campaigns—we continuously test and refine, using real data to close any gaps and uncover new growth opportunities. We believe that successful marketing is built on iteration and real-time feedback.

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