ServiceNow SKO 2026 brought the ecosystem together in Las Vegas from January 21–23 at Mandalay Bay, setting the tone for a pivotal year ahead. Sales leaders, partners, and product teams gathered with a shared focus on execution, growth, and scaling modern CRM across complex B2B environments.
From the opening keynote to conversations on the show floor and into the evening at our Zaelab-hosted happy hour, one message came through consistently: CRM, led by CPQ and powered by AI, now sits at the core of ServiceNow’s growth strategy.
The energy, collaboration, and ambition buzzing across Mandalay Bay made one thing clear: we’re just getting started, and the best work is ahead.
— Alex Bell, Chief Commercial Officer at Zaelab
Zaelab attended SKO alongside ServiceNow leaders and sellers to engage directly on what this shift means for the field, customers, and the partner ecosystem. Representing Zaelab at SKO were Evan Klein, Founder and CEO; Bob Schwartz, Board Member; Adam Menzies, COO; and Alex Bell, Chief Commercial Officer, along with leaders from our growth and innovation teams, all engaging ServiceNow sellers and partners around expanding CRM opportunities.
Main Takeaway: 2026 Focus on CRM, CPQ, and AI
Paul Fipps’ opening keynote set the tone for the week. His remarks reinforced how central CRM has become to ServiceNow’s strategy, with Logik.ai referenced repeatedly as a key driver of momentum. Last year’s success is shaping where ServiceNow is doubling down in 2026, and CPQ sits squarely at the center of that investment.
“ServiceNow SKO reinforced that CRM—led by CPQ—is no longer an emerging focus; it’s a core growth engine. The confidence from sellers and the momentum across manufacturing and TMT make it clear this ecosystem is ready to scale.”
— Mark White, VP of Sales & Alliances
Sellers spoke clearly about where CPQ opens doors, how CRM expands deal scope, and where AI supports faster execution across the revenue lifecycle. Manufacturing and TMT teams shared examples of complex selling motions already moving through the pipeline. The focus across the room stayed on scale, execution, and turning platform strength into measurable growth throughout 2026.
CPQ as the Entry Point to End-to-End Revenue
What stood out most throughout SKO was the level of confidence sellers now have in the ServiceNow CRM suite. With the addition of Logik.ai, CPQ now serves as the entry point to a broader revenue engine transformation. As the only ServiceNow partner with a full end-to-end framework that connects CPQ to sales, commerce, and service, Zaelab brings deep, hands-on experience delivering Logik.ai in complex B2B environments, helping sellers turn CPQ entry points into scalable CRM growth opportunities.
Conversations about CPQ expanded naturally into Sales and Order Management, Field Service Management, and Customer Service Management. CPQ is opening doors, and once open, organizations are seeing the value of unifying revenue, service, and fulfillment on a single platform.
Industries like Manufacturing and Telecom, Media & Technology surfaced repeatedly. These organizations manage complex products, pricing models, and fulfillment requirements at scale. ServiceNow CRM, anchored by CPQ, resonates because it can handle that complexity while connecting front-office and back-office workflows.
AI in the Front Office
AI dominated the conversations at SKO with the focus on its application in the front-office of complex B2B environments. AI now sits at the center of how ServiceNow powers revenue, operations, and scale.
“What we can now do on the platform to impact how our customers generate, execute, and collect revenue is a game changer for 2026.”
— Adam Menzies, COO at Zaelab
ServiceNow’s recent acquisitions make that shift tangible. Logik.ai brings AI-powered CPQ directly into the sales motion, accelerating configuration, pricing, and order execution across the full commercial lifecycle. Moveworks adds an AI-native front door for work, combining an intuitive AI assistant, enterprise search, and agentic reasoning with ServiceNow’s workflow automation to resolve requests autonomously and at scale. Now Assist embeds generative AI into everyday workflows, helping sellers, agents, and teams move faster with intelligence built directly into the platform.
Armis extends this foundation by adding real-time asset visibility and cyber exposure management across IT, OT, and connected environments. Connected through the ServiceNow AI Control Tower, these capabilities give organizations centralized governance, visibility, and control across AI systems, workflows, and assets, creating the trust required to scale AI with confidence.
LogiKit: Accelerating CPQ with AI
As CPQ conversations gained momentum, LogiKit became an important part of the dialogue. As Zaelab’s AI-driven CPQ accelerator, LogiKit helps teams scope complex opportunities faster, deliver proof points earlier, and reduce delivery risk at the start of the sales cycle.
Built on a proprietary CPQ configuration library, AI-backed automated testing, and a strong customer experience lens, LogiKit gives sellers delivery-backed confidence while helping organizations modernize faster and control implementation costs as CPQ-led CRM transformations scale.
ServiceNow SKO After Dark with Zaelab
After the first day of SKO, Zaelab hosted ServiceNow SKO After Dark: The 1923 Experience, bringing partners and sellers together just steps away from the conference inside 1923 Prohibition Bar. The private speakeasy created an intimate setting for conversation beyond the conference agenda. Hidden behind an unassuming entrance, the venue transported guests into a moody, 1920s-inspired space filled with velvet booths, warm lighting, and a bourbon-forward cocktail program.
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Sellers talked through active deals and growth opportunities. Partners shared perspectives on where CRM continues to expand, with CPQ opening the door to larger ServiceNow initiatives in 2026. The evening showed that some of the most valuable conversations happen once the sessions end and the setting allows people to speak openly.
Looking Ahead
A clear takeaway from ServiceNow SKO 2026 centered on end-to-end revenue. Organizations look beyond isolated sales, commerce, or service initiatives and invest in platforms that connect the full lifecycle, from opportunity through fulfillment, service, and renewal. CRM, led by CPQ and amplified by AI, now defines where the ServiceNow platform continues to grow.
Zaelab plays a central role in this evolution as the only ServiceNow partner with a complete revenue framework. We use CPQ as an accelerator rather than a standalone solution, bringing deep Logik.ai experience and AI-driven tools like LogiKit to help teams scope complex opportunities faster, reduce delivery risk, and move confidently from early deals to scalable CRM transformations.
For ServiceNow sellers, this creates a clear advantage. Zaelab brings proven execution, presales support, and industry expertise into the field, helping sellers win faster and expand CRM deals with confidence throughout 2026 and beyond.
Ready to win your next CRM deal? Let’s close your next pursuit.
