4

Modernize Customer Experience with Shopify B2B

B2B buyers expect fast, intuitive, and connected digital experiences, but most legacy commerce platforms weren’t built for that reality. Learn how modern commerce platforms remove friction for buyers while giving sellers the tools and visibility to fast forward sales cycles.

The Zaelab PACING Framework is your roadmap to create faster, simpler and more connected customer experiences. We’re sharing it today to show how each aspect of PACING contributes to a modern, efficient, and engaging B2B selling experience.

Download the Core Components
Get the Full Modern Commerce Guide

Get Daily Insights Delivered to You

Sign up to get first access to every Daily Reveal — along with exclusive deep dives, practical tools, and guidance built for enterprise B2B leaders.

Unwrap 12 Insights from Zaelab — Join hundreds of B2B leaders getting clear, focused direction for their 2025 commerce strategy