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The Hard Truth About CPQ

CPQ often falls short because teams fit outdated processes into rigid tools. In this unreleased video edition of Episode 160 from The Hard Truth About B2B eCommerce, Stephen Metts shares a practical approach that starts with real user needs, defines a clean process, and creates a stronger foundation for accurate quoting and better customer experiences. Hosted by Isaiah Bollinger and Timothy Peterson, the episode offers straightforward guidance for B2B leaders navigating CPQ complexity.

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