Zaelab is back at B2B Online 2026, joining digital leaders across manufacturing and distribution to address the challenges that slow B2B commerce down. We’re coming ready to listen, share proven solutions, and help teams move past friction in customer experience, operations, and scale.
Stop by for live demos, swag, and a look at how we're helping manufacturers and distributors modernize their commerce experiences. Chat with our team about what's on your roadmap and pick up a personal invitation to one of our exclusive dinner events while you're there.
Come with questions — leave with a plan.
Let's break down the latest trends and strategies in B2B commerce and see how leading businesses adapt to change. Don’t miss these must-attend sessions!
May 4
10:30 AM
Mastermind Roundtable: "Modernizing B2B Commerce Experiences Without Disrupting Day-to-Day Operations"
Sit down with Jared Shaner and Aaron Brill from Zaelab to talk through practical paths to composable commerce. Bring your roadblocks, we'll work through them together.
May 4
6:00 PM
The Private Commerce Dinner at Nora
Join an exclusive dinner night for manufacturing and commerce leaders, co-hosted by Zaelab and BigCommerce — great food and sharp company.
May 5
3:55 PM
Keynote Session: "Your New Platform Won't Save You: Why B2B Commerce Fails at the Org Chart, Not the Tech Stack" by Jared Shaner
Replatforming alone doesn't fix broken buying experiences. It just moves the problem to a newer stack. Jared will break down what actually drives results when modernizing B2B commerce.
May 5
6:00 PM
Cocktails & Commerce at Three Dots & A Dash
Zaelab and Shopify invite you to unwind at Three Dots & A Dash — Chicago's legendary underground tiki bar. Skip the small talk, grab a drink, and connect with fellow commerce leaders in a setting that's anything but corporate.
May 6
All Day
B2B Accelerator Demo
Stop Selling to B2B Buyers. Start Solving Their Problems.
Alongside conference sessions and meetings, Zaelab is hosting several gatherings for customers, partners, and industry leaders.
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Join us for an intimate dinner at Nora — a Mediterranean restaurant in Chicago's Streeterville neighborhood, just steps from Navy Pier. Great food, great company, and real conversation about what's next for B2B commerce. Space is limited to 15 guests.
636 N St. Clair St, Chicago, IL 60611
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Join us underground at Three Dots & A Dash — Chicago's hidden tiki bar tucked beneath the streets of River North. Grab an exotic cocktail, connect with the Zaelab and Shopify teams, and wrap up the day somewhere a lot more fun than a conference hall.
435 N Clark St, Chicago, IL 60654
Reserve a Seat
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