The Porsche Experience: From Flight Line to Bottom Line

May 12, 2026 | Porsche Experience, Los Angeles | 8:45 AM-1 :00 PM PT

Join this invitation-only roundtable for 20-25 aerospace, defense, and manufacturing leaders closing the gap between what technology promises and what operations actually deliver. Walk away with a clear playbook for unifying service, operations, and revenue on a single platform, without disrupting what’s already flying.
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Porsche track time · Peer discussion · Private Lunch

Reserve Your Spot

90 Minutes on the Track.
Get a Modernization Plan for the Flight Back.

Connect with peers solving the same service delivery, compliance, and revenue challenges in aviation, aerospace & defense and manufacturing organizations.‍

An intimate group of 20-25 senior executives, lunch provided
90 minutes driving Porsche vehicles on the track with professional instruction
Peer strategies for reducing downtime, automating compliance, and connecting field service with revenue teams
Frameworks for modernizing without disrupting mission-critical systems
Real solutions from leadership at ServiceNow and Zaelab
Walk away with a personalized Flight Plan workbook — a prescriptive, step-by-step guide for turning today's conversation into real change at your organization

Agenda

8:45 AM Arrival & Checkin
Settle in and get acquainted
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9AM-11AM Track Experience
Sit in the driver's seat of the latest Porsche models with one-on-one instruction from professional Porsche driving coaches

11:30AM-12:30PM Executive Panel, Lunch, and Roundtable Discussion
Join a moderated discussion with Kevin Adler, Trusted Advisor, Aerospace, Defense & Manufacturing at ServiceNow, and Alex Bell, Chief Commercial Officer at Zaelab, on modernizing operations end-to-end — from service visibility to compliance to revenue — without disrupting what's already flying

12:55 PM Last Call for Connections
Swap contacts and leave with a clear next step for your modernization roadmap

Who Should Attend

Aviation, aerospace, defense, and manufacturing VPs and C-suite operational leaders responsible for revenue, service, field operations, compliance, or technology.

Space is limited to 20-25 leaders.

Request a Spot

Submitting a request does not guarantee attendance. Spots are limited and will be confirmed individually.

Peter Millar Store in Raleigh, NC and Green Field Image on top

Featured Speakers

Alex Bell

Chief Commercial Officer, Zaelab

Alex Bell is Chief Commercial Officer at Zaelab, a ServiceNow partner specializing in Quote-to-Cash, CRM, and service transformation for enterprise B2B and manufacturing organizations. Her focus is on helping customers transform the way they earn revenue on the ServiceNow platform. With 20 years of enterprise software leadership experience, Alex is passionate about transparency, accountability, and customer-obsessed outcomes.

Kevin Adler

Trusted Advisor, Aerospace, Defense & Manufacturing, ServiceNow

Kevin Adler is a Trusted Advisor at ServiceNow focused on aerospace, defense, and manufacturing accounts across the United States. With nearly a decade of experience in the federal and defense technology sector, Kevin helps operational and technology leaders at the nation's leading defense primes and manufacturers identify where modern workflow platforms can close the gap between operational complexity and business outcomes. Kevin has worked closely with organizations across the Army, defense industrial base, and commercial aerospace sector — bringing a practitioner's understanding of the challenges that face operational leaders navigating legacy systems, supply chain complexity, and the pressure to deliver digital results at scale.