September 14-16, 2026
The CPQ Recovery Lounge @ Novela
662 Mission Street, San Francisco
Looking for CPQ events at Dreamforce 2026? The CPQ Recovery Lounge is a three-day CPQ-focused Dreamforce side event hosted by Zaelab and ServiceNow at Novela in San Francisco, September 14–16, 2026.
We built the CPQ Recovery Lounge so RevOps leaders could come, unwind, and have a conversation about what matters: your broken quoting processes and how to create a modern Customer-to-Cash experience without ripping and replacing your entire stack.
Join Salesforce CPQ customers, Revenue Operations leaders, Sales Operations executives, and technology leaders for conversations about Salesforce CPQ migration, Revenue Cloud Advanced, ServiceNow CPQ, CPQ modernization, and Quote-to-Cash.
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Novela is the kind of place where you step inside and the world gets quieter. Named after the Spanish word for "novel," it's designed as a gathering space for meaningful conversation.
Hand-crafted cocktails. Warm lighting. Thoughtful design.
Monday, September 14
6:00 pm -9:00 pm
Tuesday, September 15
8:30 am - 4:30 pm
Wednesday, September 16
8:30 am - 4:30 pm
Stuck on Salesforce CPQ? Evaluating Revenue Cloud Advanced? Planning a CPQ migration? While everyone's talking about agents, let's fix your broken quoting process.
Free conversations with Customer-to-Cash experts. Proven solutions.
Kick off Dreamforce week with fellow change makers at Novela, San Francisco's revered cocktail destination. Enjoy hand-crafted cocktails, chef-made bites, and candid conversations with the people who know what's at stake.
Space fills up fast, RSVP early!
CPQ got you down? Drinks (and lunch!) on us. While everyone's talking about the future, we want to help fix your right-now problems.
Join fellow Revenue and Sales leaders with Alex Bell (Zaelab's CCO) and Chris Shutts (Head of CPQ at ServiceNow) to talk openly and honestly about your current quoting process and technology. Learn why companies are moving to ServiceNow.
Come share your story, connect with peers living the same journey, and figure out what's next.
Slip away early for the can't-miss CPQ party before Dreamfest.
We're spilling all the tea. Chris Shutts—founder of BigMachines, Logik.ai, and now head of CPQ at ServiceNow—is here to tell you the truth about what's going on in the CPQ market.
We are mixing business with pleasure. Enjoy drinks, appetizers, and gain clarity before Dreamfest kicks into overdrive. Strong tea and stronger spirits :)
Your quoting process is dated. Your sales team is frustrated with configuring quotes. Your customers are frustrated waiting for them.
Most vendors will tell you the solution is to rip out your entire platform and start over. But that's expensive, risky and not what you need.
We are here to show the world ServiceNow CPQ. It's composable. Works alongside your existing CRM/system of record/front-end. A best-in-class quoting experience without forced migration or rip-and-replace.
It's built by the creator of CPQ, is the best solution on the market, and has stood up to the test of complex businesses across the globe.
Whether you're stuck on Salesforce CPQ, evaluating Revenue Cloud Advanced, or planning a CPQ migration, we'll show you a path that doesn't mean starting over.
ServiceNow CPQ is a composable CPQ alternative to Salesforce CPQ that works alongside your existing CRM and systems—without forced migration or rip-and-replace. Built by the creator of CPQ, it's the best-in-class solution proven across complex businesses globally
Join Salesforce CPQ customers, RevOps and Sales Operations leaders, and technology executives to explore CPQ modernization, Salesforce CPQ migration, Revenue Cloud Advanced, ServiceNow CPQ, and the future of Quote-to-Cash.
Join us at the lounge if you:
Come unwind. Talk to peers who understand. Find your path forward.
While everyone's talking about agents, let's fix your broken quoting process.
→ Drinks on us
→ Free conversations with Customer-to-Cash experts
→ Proven solutions
Lounge access is reserved for directors and above in revenue, operations, sales, service, and technology
The CPQ Recovery Lounge at NOVELA, 662 Mission Street, San Francisco
(5-minute walk from Moscone Center)
September 14-16
Dreamforce 2026
Want a specific plan?
We'll map your modernization path and timeline.
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