June 25, 2026 | Frisco, TX | PGA Headquarters | 11:00 AM - 3:00 PM CT
A private lunch hosted by Zaelab and ServiceNow.
PGA Headquarters in Frisco is the setting for an afternoon built around honest conversation, a working lunch, and a little time on the green. Sales, ops, and IT leaders will get a close look at where ServiceNow's front office is headed, then stick around for putter fittings and hitting bays at the Ice House next door.
Attendance is by invitation only and space is limited.
This is a hands-on look at ServiceNow's front office workflows, including the AI-powered sales capabilities and CPQ tools that are changing how revenue teams operate. The session is informal, the lunch is good, and the conversation is peer-level. Bring your real questions. Afterward, every attendee gets fitted for a complimentary L.A.B. putter, and the hitting bays are open for anyone who wants to stay and unwind.
Every attendee leaves with more than notes. Zaelab has partnered with L.A.B. Golf to offer complimentary putter fittings for all guests. L.A.B. putters are engineered around lie angle balance, a design approach that removes the instinctive grip tension most golfers don't know they have. You get a proper fitting, a custom recommendation, and a free putter to take home.
12:00 PM Welcome & Lunch
Grab a seat, get your food, and connect with the group before the session kicks off.
11:15 AM ServiceNow Front Office: AI Sales and CPQ Capabilities
An informal walkthrough of ServiceNow's latest front-office tools, with time built in for questions and discussion.
12:30 PM L.A.B. Putter Fittings
Head to the fitting station for your complimentary putter fitting with the L.A.B. team.
2:00 PM The 19th Hole (Optional)
Join the group at the Ice House for private bay rentals, a few swings, and drinks to close out the afternoon.
This is a exclusive experience with limited capacity.
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