Better Together 2025: A Sonoma County Wine Experience

The harvest is in — join Zaelab in the Sonoma Valley to step away from day-to-day execution and invest in strategy and the path forward. Better Together 2025 gives enterprise leaders the space to gain fresh ideas, practical insights, and winning combinations that can make modern platforms and commerce better, together.

Date & Time

Thursday
November 13-14, 2025
9:30 AM

Location

Healdsburg
Sonoma Valley
California

Cost

Free to Attend
Limited spots available; apply now to experience Better Together

Experiences

Start the day with breakfast and community at our host hotel. Midday, we’ll journey to a local winery to explore flights and pairings. For dinner, we’ll enjoy a private chef’s tasting menu and cap off the evening with congregation and cozy stays nestled in the Sonoma Valley. The next morning, you’re free to bring these fresh experiences and learnings back to your teams, or create your own further excursion into wine country.

The grapes are picked, they have been through crush and press and fermentation. The wine is now resting in oak barrels and for some of the white wines, in steel tanks. It is time to reflect a bit.

— Katarina, West Wines, Healdsburg, CA

Zaelab — The Thought Leadership Collective: Women in B2B

Agenda

Morning

Make our way to central Sonoma where we’ll stay and share breakfast while discussing the future of business transformation.

Midday

Experience the fruits of the Valley — by way of wine tasting and pairings at a local, heralded winery.

Evening

Savor the fresh cuisine of acclaimed Chefs through a curated tasting menu and wine pairing.

Overnight

Tuck into a beautiful boutique hotel for the night. Rest, recharge, and digest all the innovation from the day.

One-Of-A-Kind Experience

Join the Zaelab team for the ultimate Autumn experience in the Sonoma Valley. We’ll learn from sommeliers and industry experts while expanding and delighting our palate over a day and night. Expect:

Exclusive wine tasting from a renowned local vineyard
An intimate, curated dinner from a Michelin-starred restaurant team
A calming, boutique overnight stay at a bucolic hotel
Insights from Zaelab, Shopify, and ServiceNow on why modern B2B solutions are better together

Who Should Attend

This event is designed for enterprise B2B leaders who are:

Exploring modern commerce platforms like Shopify
Seeking to unify sales, service, and fulfillment into one revenue engine with ServiceNow
Looking to move from day-to-day execution toward strategy, community, and meaningful connections in a distraction-free setting

Why Attend?

Better Together isn’t just an event. It’s a chance to:

Gain exclusive insights into Shopify + ServiceNow roadmaps
Build high-impact connections with fellow enterprise leaders
Carve out distraction-free time to think big about customer experience-led commerceJoin Zaelab’s VIP community, The Collective, and stay connected beyond Sonoma

Request Your Invitation

Be part of an exclusive group of enterprise leaders stepping away from execution to focus on strategy. Attendance is complimentary, but space is limited—secure your spot today.