Autonomous
Customer to Cash
at Cowboys
Golf Club

You are invited to join an exclusive group of revenue leaders to learn how Zaelab, ServiceNow, Tenon, and Shopify are revolutionizing the customer experience in complex industries and driving sales growth.

All attendees receive a custom-fitted L.A.B. Putter.

Request a Spot

October 28, 2026
Wednesday
‍9:00 AM - 12:30 PM CT

1600 Fairway Dr
Grapevine, TX 76051

Join us for a round of mini-putt on the Dallas Cowboys-themed course "The Huddle"

Receive a custom-fitted L.A.B. Putter for perfect alignment.

Stop Tracking. Start Acting.

Join us to learn how to accelerate Revenue with Autonomous CRM and Next-Gen CPQ Automation.

Connect with top revenue leaders for an exclusive look at how AI and automation are eliminating manual handoffs, accelerating quoting, and ensuring perfect, real-time deal delivery.

We will dive deep into the front-office architecture required to scale complex global sales operations and tackle the big questions:

AI Beyond the Hype: How to actually use ServiceNow AI to identify high-propensity deals and reduce administrative drag on your AEs
Eliminating Friction: Modernizing CPQ workflows to protect your margins and accelerate deal velocity
Unified Revenue Ops: Breaking the silos between Sales, IT, and Finance to create a single, frictionless customer journey

Peter Millar Store in Raleigh, NC and Green Field Image on top

The ZAE-L.A.B. Experience: Master Your Alignment

Great performance—on the green or in the boardroom—requires perfect alignment.
To ensure you leave with more than just insights, every attendee will receive a professional L.A.B. Golf putter fitting.

(L.A.B. Golf putters and ServiceNow's CRM/CPQ are both considered the best in their fields because they use precision engineering to eliminate "torque"—the mechanical friction and misalignment that causes golfers to miss putts and revenue teams to lose deals.)

Request a Spot

What's Included:

Executive Peer Exchange

Candid conversation with Sales and Ops leaders navigating the same scale challenges as you.

The AI Sales Roadmap

A first look at the latest front-office innovations.

A Custom L.A.B. Putter

Following your fitting, you'll receive a custom-recommended putter to take home.

The 19th Hole

Join us for a round of mini-putt on the Dallas Cowboys-themed course.

Request Your Seat

Attendance is strictly limited to 15 executive leaders to ensure high-quality peer interaction.

Agenda:

9:00 AM - 10:30 AM | Brunch & Learn in the Champions Ballroom
‍
10:30 PM - 12:30 PM | L.A.B. Putter Fittings: Science-backed alignment for your short game‍
‍
12:30 PM | 19th Hole - Join us for a round of mini-putt on the Dallas Cowboys-themed course "The Huddle"