The Next Era of CRM: Driving Enterprise Growth Through Connected Workflows with ServiceNow

Legacy CRM like Salesforce has reached its limits. Today’s enterprises struggle with disconnected systems, siloed data, and costly customizations that drain resources and frustrate teams. What they demand now are platforms that unify the front and back office, connect quote-to-cash with service-to-renewal, and deliver the agility, visibility, and intelligence required to drive growth.

Use this guide to benchmark your organization’s CRM readiness, uncover hidden costs, and identify modernization opportunities for your business.

Download the Whitepaper

We respect your privacy and comply with GDPR. By submitting this form, you consent to receive the requested content and relevant follow-ups. View our Privacy Policy for details.

Exclusive in this whitepaper: 4 self-assessment tools to evaluate your CRM strategy.

Inside, You’ll Learn

Why Salesforce no longer meets modern enterprise needs, and how its customization-heavy model creates tech debt.
How ServiceNow is redefining CRM as a system of action with AI-native workflows, one data model, and enterprise-scale reliability.
What measurable economic impact enterprises achieve when switching from Salesforce to ServiceNow, from cost savings to faster revenue recognition.
When CPQ and guided selling play a critical role in modern CRM, and how Zaelab’s expertise with Logik.ai (now part of ServiceNow) drives positive results for enterprises.

Four self-assessment tools to benchmark your organization’s CRM readiness, hidden costs, and modernization opportunities.

Who Should Read This Whitepaper

You’re responsible for making technology decisions that impact revenue, efficiency, and customer experience. But legacy CRM systems like Salesforce no longer keep pace creating disconnected workflows, siloed data, and rising technical debt.

This guide is for leaders who need a better way forward — one built on connected workflows, AI-ready data, and measurable ROI.

C-Suite Executives who want CRM to be more than a cost center — a platform that drives growth and enterprise value.

Sales and Revenue Leaders frustrated by slow quoting, poor adoption, and missed cross-sell opportunities.

IT and Operations Leaders looking to simplify integrations, cut customizations, and accelerate time-to-value.

Download the guide to learn how ServiceNow and Zaelab are redefining CRM as a true revenue platform — and how to benchmark your own readiness for modernization.

Download the Whitepaper

Why ServiceNow Will Win the Front Office: Zaelab’s POV

Enterprises are frustrated with legacy CRM. Salesforce defined the category, but its bolt-on Clouds, endless customizations, and rising costs no longer match the demands of modern businesses. The future belongs to platforms that unify front and back office, simplify complexity, and deliver AI-ready workflows that actually accelerate revenue.

At Zaelab, we believe ServiceNow is uniquely positioned to lead this shift. Built on one data model, with workflow-first architecture and AI natively embedded, ServiceNow represents the next era of CRM — not a system of record, but a system of action.

As one of ServiceNow’s earliest partners in revenue operations and CPQ, Zaelab brings the expertise to turn that vision into reality. Together, we’re helping enterprises explore the way out of Salesforce and into a connected revenue platform designed for growth.

Read the full POV blog: Why ServiceNow Will Win the Front Office

“ServiceNow is bringing the power of workflow orchestration to the front-office.”

“It’s a conviction bet on the future of front-office transformation.”

“Rather than adding AI as an afterthought, ServiceNow is embedding intelligent agents, predictive workflows, and automation into the fabric of both front- and back-office processes.”

“This is more than CRM. It’s customer workflow transformation, and it’s the future of how modern manufacturers will win in the market.”

“Most CRMs are siloed from fulfillment, support, operations, and supply chain systems. ServiceNow has the architecture — and the enterprise footprint — to integrate them natively.”