Watch Panduit Success Story

B2B buyers expect simplicity, speed, and confidence, especially when products are complex. In this short video, Panduit’s Caroline Gillis shares how her team reimagined digital buying with Zaelab and Logik.ai, and what it means for the future of customer-centric commerce.

Key Takeaways from Panduit’s Journey

To reach the same level of success, consider these steps:

Start with a proof-of-concept to align stakeholders and reduce risk.
Begin where you control the experience—your website as the central hub.
Introduce guided selection to simplify complex solution buying and build loyalty.
Form a hybrid team with your partner to build while upskilling internally.
Treat the initiative as a change-management journey, not just a tech rollout.
Lay the foundation to scale across your full catalog and all channels.

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Technology is more than a tool—it’s the engine driving your business.

Are you leading the way or falling behind? Learn where your B2B business stands compared to industry competitors. Zaelab offers a complimentary benchmark service, providing actionable insights into your performance. Turn technology into a competitive advantage.

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Watch Panduit Success Story

Key Takeaways from Panduit’s Journey

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