BioIVT operates in one of the most complex B2B environments in life sciences—regulated products, diverse buyer personas, and a constantly changing inventory.
To scale without losing the high-touch service their customers rely on, BioIVT partnered with Zaelab to reimagine how scientists, procurement teams, and researchers discover, evaluate, and order biospecimens online.
In this on-demand webinar, BioIVT shares how they introduced a modern, self-service digital experience using a phased, customer-first approach, learning what worked, adapting in real time, and building a foundation for long-term growth.
