If you’re a B2B manufacturer or distributor with a complex catalog or a digital leader planning your next eCommerce step, this video is for you.
By submitting the form, you’ll get:
- A short case study video where Panduit shares how they turned complex solution buying into a digital guided-selling experience.
- A brief guide that distills the key lessons from the story into a practical checklist.
- Insights you can apply right away to simplify buying journeys and prepare for growth.
See how Panduit started its journey and use the lessons as inspiration for your own.
Meet the Voice Behind Panduit Digital Modernization
Caroline Gillis
Senior Manager, Digital Experience, Panduit
Caroline Gillis leads digital experience at Panduit, a global provider of network and electrical infrastructure solutions. She is focused on building customer-centric eCommerce capabilities, guiding Panduit’s journey from proof-of-concept to scalable digital commerce, and driving organizational alignment around digital transformation.
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Panduit’s success with guided selling was built on Logik.ai (now part of ServiceNow), the advanced configuration and recommendation engine designed for complex B2B commerce:
Guided Selling at Scale
Help customers move from searching parts to finding complete solutions.
AI-Driven Recommendations
Connect products intelligently to increase cross-sell and upsell.
Complex Configurations Simplified
Manage thousands of product rules without custom code.
Consistent Experiences
Deliver accurate, customer-ready solutions across web, sales, and partner channels.