Panduit serves customers with tens of thousands of interconnected parts. Historically, solution buying required high-touch expertise. To scale that experience, Panduit partnered with Zaelab and Logik.ai to build a guided-selling proof of concept that simplified buying.
See how Panduit started its journey and use the lessons as inspiration for your own.
Caroline Gillis leads digital experience at Panduit, a global provider of network and electrical infrastructure solutions. She is focused on building customer-centric eCommerce capabilities, guiding Panduit’s journey from proof-of-concept to scalable digital commerce, and driving organizational alignment around digital transformation.
LinkedInPanduit’s success with guided selling was built on Logik.ai (now part of ServiceNow), the advanced configuration and recommendation engine designed for complex B2B commerce:
Help customers move from searching parts to finding complete solutions.
Connect products intelligently to increase cross-sell and upsell.
Manage thousands of product rules without custom code.
Deliver accurate, customer-ready solutions across web, sales, and partner channels.
