BioIVT operates in one of the most complex B2B environments in life sciences—regulated products, diverse buyer personas, and a constantly changing inventory.
To scale without losing the high-touch service their customers rely on, BioIVT partnered with Zaelab to reimagine how scientists, procurement teams, and researchers discover, evaluate, and order biospecimens online.
In this on-demand webinar, BioIVT shares how they introduced a modern, self-service digital experience using a phased, customer-first approach, learning what worked, adapting in real time, and building a foundation for long-term growth.
If you’re a B2B organization facing any of the following challenges, this session is for you:
This story is especially relevant for life sciences, manufacturing, and distribution organizations navigating digital transformation in high-complexity environments.
By submitting the form, you’ll receive access to an on-demand webinar where BioIVT explains:
You’ll walk away with practical insights you can apply to your own digital roadmap—regardless of industry.
BioIVT is a global leader in biospecimen solutions and research services, supporting pharmaceutical companies, clinical research organizations, and academic institutions worldwide. As digital-first competitors entered the market, BioIVT needed a more agile way to serve customers while managing regulatory requirements, complex data, and multiple business units.
Working with Zaelab, BioIVT launched a modern self-service digital experience that simplified buying across seven business units, reduced reliance on manual sales interactions, and improved customer access to inventory and research resources.Rather than attempting a full transformation all at once, BioIVT focused on incremental progress. This approach allowed BioIVT to modernize without disrupting the business.
We were new to the idea of how to bring our client experience online, and we wanted to partner with someone who had the experience to help us tackle that initiative the right way. Zaelab helped us create a two-year digital transformation roadmap that gave us the foundation to justify the investment and deliver a best-in-class client experience.
BioIVT partnered with Zaelab to modernize its digital experience with a clear focus on customer needs, internal alignment, and long-term scalability.
Through a phased approach, the teams worked together to define a transformation roadmap, align stakeholders across the organization, and deliver a self-service digital experience that could evolve alongside the business. Each phase was informed by real customer behavior, enabling continuous improvement and measurable impact.
The result is a digital foundation that supports growth, improves efficiency, and strengthens customer engagement across BioIVT’s business units.
