Webinar
A candid conversation with Shopify’s Solutions Engineer on how B2B companies are embracing change to accelerate value delivery. Discover how forward-thinking organizations are replacing complexity with speed, simplicity, and measurable ROI. Walk away with a practical framework for modern B2B selling—powered by Shopify’s unified commerce approach and proven with real-world results from manufacturers and distributors like you.
This isn’t just a conversation—it’s your playbook for modern B2B commerce.
Evan Klein is a leading voice in modern B2B commerce with a clear point of view: B2B is not B2C. As CEO of Zaelab, he partners with manufacturers and distributors to simplify complex systems, modernize digital experiences, and implement composable commerce strategies that deliver real results.
Evan brings deep expertise in driving enterprise transformation and aligning technology investments with measurable business outcomes.
Nikita Ber brings global experience and strategic depth to his role at Shopify, where he leads initiatives that strengthen partner collaboration and enhance the platform's capabilities for merchants worldwide.
His background spans project management, product strategy, and client services across North America, Europe, and Asia. In addition to his work at Shopify, Nikita is an angel investor and startup advisor—committed to driving innovation and growth across the eCommerce ecosystem.
You're leading the technology decisions that shape revenue, efficiency, and customer experience. But B2B commerce comes with its own set of challenges—contract pricing, custom workflows, ERP integration, and complex buying processes. This whitepaper gives you the roadmap to make it happen—fast.
