How Pelican Increased Conversion 20%+ and Cut IT Overhead with Shopify & Fuse

Pelican modernized global commerce on Shopify with Zaelab — reducing IT dependency, accelerating speed to market, and improving performance while keeping SAP ERP at the center.

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See the architecture, decisions, and results behind Pelicans modernization.

For many global manufacturers:

Commerce innovation slows as systems multiply.
Regional storefronts drift out of sync.
Simple updates require IT support.
ERP complexity makes modernization feel risky.

Pelican faced these same pressures and chose a different path forward.

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Results at a Glance

Pelican’s new approach delivered immediate impact:

20%+

increase in conversion

$500K

in sales in the first week

In this two-page case study, you’ll learn:

How Pelican reduced reliance on IT while increasing speed to market
What it takes to modernize commerce without disrupting ERP systems
How global brands can improve conversion while simplifying operations
Why architectural decisions drive long-term scalability

If you’re a digital or ecommerce leader at a global brand, part of an IT or enterprise architecture team supporting ERP-driven operations, scaling Shopify beyond basic storefronts, or struggling with fragmented regional commerce platforms, this case study is designed for you.

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