How to Grow B2B Sales with Self-Service Portals: Certor Story

Certor Sports manufactures protective sports equipment for varsity teams and retailers. Historically, their sales process relied on manual quoting, spreadsheets, and phone calls — slowing growth and creating costly errors.

To modernize, Certor partnered with Zaelab and Shopify to launch a self-service B2B portal that streamlined bulk orders, automated workflows, and gave customers real-time visibility.

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From Spreadsheets to Self-Service

If you’re a B2B manufacturer or distributor looking to replace manual quoting and streamline bulk orders, this case study will give you a roadmap for how to:

Migrate customers to a self-service portal
Identify which B2B solutions to leverage for scalable commerce
Implement digital workflows for quoting, invoicing, and customer-specific pricing

Use Certor’s playbook as inspiration for your own story of digital growth.

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Powered by Shopify

Built on Shopify, Certor’s B2B commerce solution leverages the full power of an enterprise-grade platform. Paired with Zaelab’s B2B expertise and proprietary solutions like Portul, Shopify delivers both the flexibility and robustness needed for modern wholesale.

Unlock Company Profiles

Represent multiple buyers per account — each with their own payment terms, permissions, and ordering rules.

Set Quantity Rules and Case Packs

Enforce minimums, increments, and maximums so ordering aligns with business rules.

Assign Customer-Specific Prices

Manage custom price lists tailored to each account — all within Shopify’s native infrastructure.

Track Net Payment Terms

Automate invoice terms, collections, and payments while keeping visibility into receivables.

Scale Globally

Support international wholesale with localized storefronts, multiple currencies, and tax exemptions.

5 Reasons Why Shopify is Winning in B2B Commerce

Modernize B2B Selling Experiences

Migrating customers to self-service is a powerful first move. To build on that momentum, enterprises need a roadmap for modern B2B selling that connects workflows, platforms, and customer experiences.

Our whitepaper on Modernizing B2B Selling Experiences outlines the steps modern enterprises should take — from technology upgrades to workflow orchestration — to build a reliable revenue engine:

Replace outdated systems with modern, flexible platforms
Connect commerce, CRM, and ERP into seamless revenue workflows
Deliver digital-first buyer experiences without legacy complexity

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A Whitepaper's "Modernizing B2B Selling Experiences with Zaelab and Shopify" Cover