Zaelab Careers

Director of Demand Generation

Office in United States, Westport

Who is Zaelab?

Zaelab is an award-winning global digital commerce advisory and solutions provider. We accelerate the growth of B2B and D2C channels through exceptional digital experiences, modern cloud architectures, and agile methodologies. Zaelab works with leading enterprises including Titleist, Milwaukee Tools, Hubbell, and partners with best-in-class platform partners including SAP, Salesforce, commercetools, and VTEX.

We are seeking a talented Director of Demand Generation that would be responsible for helping Zaelab achieve record levels of growth. In this role, you will utilize all the latest marketing tactics, our channel & partnership ecosystem, and thought leadership to increase pipeline and improve our brand awareness where it matters. This role would report directly to the CEO and would be accountable for our Demand Generation efforts.

Responsibilities

Collaborate with leadership to assess and refine Zaelab’s market messaging & positioning within our relevant industry.

Responsible for Demand Generation result & activities across Zaelab and our partnership/channel ecosystem that result in substantial pipeline growth.

Establish an ABM approach to support identification, prospecting, and penetrating accounts that are in-line with our key industry focuses.

Strong data and analytical skills to test, learn, and optimize against demand generation campaigns and spend.

Partner with external marketing agencies & resources to execute on content strategy and campaigns.

Optimize our digital channels to serve as an effective lead-generation source for Zaelab’s sales organization.

What you’ll need

Past Experience in Agencies, Professional Services, Channel Sales, or SaaS Platforms

Ability to operate as a strategic thinker while comfortable with execution

Strong fundamentals of Account Based Marketing (ABM)

Experience with HubSpot Marketing Automation

Requirements

Collaborate with leadership to assess and refine Zaelab’s market messaging & positioning within our relevant industry.

Responsible for Demand Generation result & activities across Zaelab and our partnership/channel ecosystem that result in substantial pipeline growth.

Establish an ABM approach to support identification, prospecting, and penetrating accounts that are in-line with our key industry focuses.

Strong data and analytical skills to test, learn, and optimize against demand generation campaigns and spend.

Partner with external marketing agencies & resources to execute on content strategy and campaigns.

Optimize our digital channels to serve as an effective lead-generation source for Zaelab’s sales organization.

What you’ll need

Past Experience in Agencies, Professional Services, Channel Sales, or SaaS Platforms

Ability to operate as a strategic thinker while comfortable with execution

Strong fundamentals of Account Based Marketing (ABM)

Experience with HubSpot Marketing Automation