We are B2B Commerce & Experience Innovators. Our focus is to enable B2B organizations to transform and thrive through exceptional customer experiences, modern cloud platforms, and agile methodologies. Zaelab partners with market-leading brands, manufacturers, and technology platforms to deliver solutions for our clients and their most important customer experience initiatives.
At Zaelab, you will have the opportunity to take your skills to the next level. We provide a challenging environment and utilize modern technologies and tools to our advantage. You will be part of a tight-knit organization where your voice, ideas, and input are always valued. We’ll push you to be your best and provide new and dynamic experiences to grow personally and professionally.
Who Are You?
Zaelab is seeking the best talent across the globe. Our values are the most important driver of how we behave and build an amazing culture.
- Bolstering Results - You care deeply about delivering the Results that matter most to our clients and internal teams. You emphasize the outcome and find the right path to achieve the desired Results.
- Operate Efficiently - You don’t accept the status quo. You’re constantly planning and replanning to find a faster and more efficient approach to getting from A to B.
- Lead Exceptional Experiences - You realize experience, content, and communication can never be good enough, but must be presented in an exceptional way.
- Deliver Quality Service - Like a fine dining experience, you realize we are in the services business. We must treat our clients and employees with the highest levels of service and make it memorable.
We are seeking an energetic and passionate Senior Marketing Manager that will support Zaelab’s marketing initiatives with a focus on digital marketing. This person will collaborate closely with the Zaelab CEO to help position Zaelab in the marketplace as The B2B Experience Company. In this role, you will support the execution of all digital marketing initiatives including SEO, Campaign Development, Content Strategy & Execution, Social Media, and Partner Channel Marketing.
In this role, you will have the opportunity to work across the entire Marketing Function. You will work with a small team of partners and other resources to execute and achieve the Marketing Goals.
- Digital Marketing: Continuously improve the Zaelab.com website through the use of SEO, Content Strategy, Email Campaigns, and other Lead Generation tactics.
- Marketing Automation & ABM: Optimize our usage of Hubspot and establish an ABM based approach to targeting relevant organizations and buyers.
- Marketing Collateral: Support our Sales efforts through the creation and management of our Marketing Assets to best position Zaelab’s Capabilities.
- Channel Marketing: Establish relationships with our Channel Partners to identify and execute on joint Marketing Campaigns to support lead generation.
- Brand Messaging & Positioning: Support the evolution of the Zaelab Brand and Messaging.
- 5-7 Years in a Marketing Role for a B2B or Technology Company
- 2-5 Years with Account Based Marketing
- Strong Experience with Wordpress and HubSpot
- Strong Creative thinker including Design & Copywriting
- Located in Tri-state area (NY, NJ, or Connecticut)