Customer-centricity is not a new concept. The adage, “the customer is always right,” was coined by a retailer and dates back to the early 1900s.
But over time, customer focus has been dethroned by competing business priorities. Pressure to innovate and outshine the world’s biggest competitors (think Amazon), has demanded operational, product, services and financial efficiencies. As a result, enterprises have been highly focused on internal enhancements, versus seeking external validation from those who matter most: customers.
But can a business model truly survive without support from its customers?
The time has come to re-prioritize the customer experience. In this whitepaper, we’ll uncover how leading enterprises are understanding, engaging with and designing the business around their customers.
What You’ll Learn:
- Why feedback is critical and the best way to solicit constructive criticism from customers
- How to map your own customer lifecycle and apply experience enhancements at all stages
- Questions your business should ask about how it’s collecting and managing customer data
- Ways the business can continuously innovative with its customers top of mind