With consumer-driven ecommerce now an expectation, B2B companies must digitally transform to stay relevant. Instead of surrendering to Amazon or losing customers to Alibaba, self-owned B2B marketplaces are enabling organizations to diversify their portfolio and revenue streams, while eliminating dependencies on third-party platforms. The result is not just increased profit, but also a robust customer experience that will build loyalty over time.
This whitepaper shares how enterprises can evolve off of legacy technology and the best practices for implementing a B2B marketplace model.
What You’ll Learn:
- Why marketplaces are a key technology in digital transformation
- The importance of B2B businesses adopting B2B specific marketplaces to best meet customer needs
- How a digital advisory can help enterprises evaluate their current state, plot a digital transformation journey and recommend important technology
- Build or buy? What marketplace technology businesses should adopt and the best go-to-market approach